Available for permanent and contract hire
Who am I?
Profile
I am an experienced product marketing and customer engagement professional in commercializing new products and technologies and revitalizing existing products. My expertise covers a full range of competencies, including customer advocacy, product training, product life cycle management, pricing strategy, and implementation, budget and cost control, digital marketing, market research, product roadmap development, sales forecasting, and competitive intelligence. These skills contribute to effective customer advocacy, customer engagement, product positioning, and the sales growth of products for both existing and prospective customers.
I have 14 years of product marketing experience, which includes:
- Research of new or underdeveloped market opportunities
- Develop relationships with customers and key opinion leaders to discover and leverage product opportunities
- Developing and executing long-term strategic plans
- The development and launch of new products
- Developing and executing strategic marketing plans
- Analyzing market and product metrics to develop and implement marketing programs designed to enhance product/brand implementation and perception
- Develop and launch sales training and collateral
Key Competencies
Customer Advocacy · Product Value Articulation · Strategic Planning & Execution · Sales Support & Enablement · Product Presentation/Demos · Salesforce · Product Pricing Strategy · Market Research / Competitive Intelligence / Customer Insights · Brand Messaging · Product Marketing · Global Marketing Strategy · Channel Strategy · Google Analytics · Social & Content Marketing · Email Marketing · Budget & Cost Control · Revenue Forecasting
My Goal for Your Company
My goal is to help strengthen your relationship with your customers, gain new business, and enhance engagement through thought leadership and powerful messaging that put your company at the pinnacle of the industry.